Barra to open with keynote address at CES 2021

GM Chairman and CEO Mary Barra (left)
GM Chairman and CEO Mary Barra (left) | Facebook

General Motors (GM) Chairman and CEO Mary Barra will present the opening keynote address at CES 2021.

GM will share its strategy for advanced mobility, according to PR Newswire.

"This is the year we have all had to re-imagine how we live and work. CES 2021 is innovating to provide attendees with the opportunity to hear directly from technology innovators and business leaders as they present the newest technologies," Consumer Technology Association President and CEO Gary Shapiro, said. "GM has proven itself as a global leader in using cutting-edge technology and engineering prowess to transform the future of mobility and beyond. We're thrilled to welcome Mary back to a unique, immersive CES and hear how GM is changing the world with electrification."

Barra has served as General Motors’ CEO since January 15, 2014, and chairman of the Board of Directors since January 4, 2016.

CES 2021 is all-digital all throughout its Jan. 11-14, 2021 event.