The National Automobile Dealers Association Show at the Las Vegas Convention Center starts on Valentine’s Day, Friday, Feb. 14, and promises to deliver sweet treats for franchised new car dealers. They can follow their heart to products, technological advances and services that will make their customers adore the businesses.
The show runs through Monday, Feb. 17, and every day features multiple attractions. There are keynote addresses, featured speakers, workshops, exhibits and more.
General Motors CEO Mary Barra will talk about GM’s goal of “zero crashes, zero emissions and zero congestion,” focusing on the crucial role dealers will play in making them a reality. The car giant is moving into a world of electric cars, self-driving vehicles and eliminating pollution and other undesirable impacts.
“By working together, we can solve these challenges and deliver safer, better and more sustainable transportation solutions for all of our customers,” Barra said at a 2017 press conference in Shanghai announcing these priories.
Also scheduled to deliver keynote addresses are David Cameron, who was the United Kingdom’s prime minister from 2010-16, 2019 Gilchrist Automotive President Charlie Gilchrist, who served as chairman of the 2019 Show, and Rhett Ricart, the 2019 NADA vice chairman.
Franchise meetings will allow dealers to meet and talk with top executives, allowing the men and women who sell vehicles the opportunity to talk and share ideas with the people who design and build them.
All of that will be displayed across more than 700,000 square feet, with more than 500 companies showing off their best products and services. It’s the show car dealers have come to expect after more than a century of success.
Workshops will focus on digital marketing as auto dealers continue to find buyers online, as well as the best methods to hire and keep quality staff members, a discussion of laws and regulations that impact the dealer and much more.
An educational program dubbed “Digital Super Track” will help dealers learn about available data and how to use it, digital marketing and how to promote yourself and sell on Facebook.
There also are programs to assist in used-car sales and marketing. If there is new information on previously owned vehicles, it will be shared at the show.
But there also is a lot of fun to be had, starting with a Valentine’s Day Welcome Reception hosted by J.D. Power. Add in a Women Driving Auto Retail Brunch and a performance by Kathleen Madigan, a newspaper reporter turned comedian and TV personality.
For more information on NADA Show 2020, visit show.nada.org.
The 2021 NADA Show will be held in New Orleans on Jan. 21-24.