GM Protections, LLC, and Safe-Guard Products International, LLC, are now collaborating in a new partnership to provide Cadillac, Buick, GMC and Chevrolet dealers "an enhanced, complete added protection solution," according to Cision PR Newswire.
"GM Protection will underwrite vehicle protection products on most GM vehicles while enhancing the offering with Safe-Guard products specifically developed for our brands," Matt St. Charles, senior vice president and business leader of GM Protection, told Cision PR Newswire. "This is part of our strategy to increase customer satisfaction and loyalty and help drive retention to our dealer network for any future service needs."
Safe-Guard Products International, LLC, is the "leading provider of branded protection products for the RV, automotive, marine and powersports industries," according to Cision PR Newswire.
Both companies plan to use the collaboration to develop new enhanced suite of products that will be introduced to dealer networks beginning in the fourth quarter of 2022.
As part of the "complete suite of fully branded protection products," dealers will have available business development resources from the GM Protection team, on-demand training and development, enhanced content for sales and marketing materials, technology platforms to help integrate how "dealers sell, manage and optimize their F&I (finance and insurance) business," according to Cision PR Newswire.
"Our relationship with Safe-Guard is a significant collaboration that will provide additional value to our customers and will improve the business for our dealers," St. Charles told Cision PR Newswire.
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