Walser SVP after Cavazos named to 40 Under 40 list: 'Ashley is key in helping our sales teams meet expectations'

Ashley Cavazos, director of digital performance
Ashley Cavazos, director of digital performance | Walser Automotive Group

Walser Automotive Group's director of digital performance, Ashley Cavazos, has been named on Automotive News' 40 Under 40 list.

According to a press release, Cavazos, a Texas native, originally planned to go into broadcasting and work in radio for her family business but found her way to automotive sales instead when she joined Walser Automotive Group in 2019.

Since then, Cavazos has helped the company develop and transform the digital retailing process with a shift of focus on how sales personnel connects with potential customers.

"In a time when 85% of our retail traffic is digital, Ashley is key in helping our sales teams meet the expectations of our customers and an online shopping experience in a real way. She’s a great connector of people, and she couldn’t be more deserving," Pete Swenson, SVP of Walser’s Minnesota Operations, said, according to the press release.

Cavazos is active in the automotive dealer's community with a focus on improving diversity of the automotive industry. She currently serves as a board chair for Women of Walser and on the executive council for the Women of Color Automotive Network (WOCAN).

Walser Automotive Group currently operates 25 automotive dealerships across Minnesota, Kansas and Illinois.