American Honda Sales Challenged by Supply Issues

 American Honda sales top 500,000 units in first half despite severe second-quarter supply issues. HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model.
American Honda sales top 500,000 units in first half despite severe second-quarter supply issues. HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model.
  • American Honda sales top 500,000 units in first half despite severe second-quarter supply issues
  • Honda electrified sales stay strong as CR-V Hybrid sets June record and Accord Hybrid first-half sales up 39%
  • HR-V posts best first-half sales of all-time with strong customer pre-orders (6,000+) for all-new 2023 model
  • Supported by pre-orders, all-new Acura Integra rides strong demand in first month and leads Acura car sales
  • Acura NSX has best month since December 2017, with first-half sales of NSX Type S up 105%

TORRANCE, Calif.

 American Honda
 
 Acura      
 
Honda
 
 Total
 
Cars
 
Trucks
 
Total
 
Cars
 
Trucks
 
Total
 
Cars
 
Trucks
 
Q2
 
239,789
 
82,324
 
157,465
 
24,624
 
8,211
 
16,413
 
215,165
 
74,113
 
141,052
 
 -50.7 %
 
-56.5 %
 
-47 %
 
-51.2 %
 
-43.8 %
 
-54.3 %
 
-50.6 %
 
-57.6 %
 
-46 %
 
 Total
 
Cars
 
Trucks
 
Total
 
Cars
 
Trucks
 
Total
 
Cars
 
Trucks
 
June
 
71,048
 
24,105
 
46,943
 
7,184
 
2,795
 
4,389
 
63,864
 
21,310
 
42,554
 
 -53.6 %
 
-60.6 %
 
-49 %
 
-54.8 %
 
-45.9 %
 
-59 %
 
-53.5 %
 
-61.9 %
 
-47.6 %
 

"With strong turn rates of up to 90 percent for core Honda and Acura products, it's clear that success is a relative term in today's business environment and sales volume is not the best measure of true customer demand," said Mamadou Diallo, vice president of Auto Sales for American Honda Motor Co., Inc. "As we continue an incredible cadence of new model introductions, including the recent launch of the all-new Honda HR-V and Acura Integra, we are very proud of the efforts of our production and sales associates who are working tirelessly to meet the needs of our customers."

HONDA
 
BRAND REPORT
 
Sales Highlights
 
Notes
 
 
Core models lead the way for the Honda brand with CR-V topping 22,000 units
 and Accord over 10,000 units despite challenging supply issues.  
 ·         CR-V Hybrid and Accord Hybrid help Honda top 50,000 in first-half electrified sales for the second straight year
 ·         Customer pre-orders for all-new 2023 HR-V total almost 6,000
 ·         Honda brand pre-orders totaled over 50,000 units in first six months as customer demand remains strong
 ·         Ridgeline posted best June sales in five years at almost 3,000 units        
 
Stylish & sporty 2023 HR-V kicks off "year of the Honda SUV" with strong demand
 as the first units arrive at dealerships.
 The most powerful, best performing Civic Type R ever will be officially unveiled
 this summer.
 
 
 
 ACURA
 
BRAND REPORT
 
Sales Highlights
 
Notes
 
 
Supply issues limited sales of popular Acura SUV models, while all-new Integra
 welcomes new clients to the brand.
 ·         Supported by pre-orders, all-new Integra leads Acura car sales; strong demand results in first-month sales of almost 1,500 units
 ·         MDX and RDX combine for sales of 4,389 units
 ·         NSX Type S first-half sales of 123 units kick off strong final sales year
 
'22 RDX, TLX & MDX earn IIHS TOP SAFETY PICK+ and NHTSA NCAP 5-Star rating,
 with '23 Integra expected to earn top scores.
 Acura Type S models are most powerful & best handling in the brand's Precision
 Crafted Performance lineup.
 Acura Type S models are most powerful & best handling in the brand's Precision
 Crafted Performance lineup.
 
 
 
    
 American Honda Vehicle Sales for June 2022
 
 
  Month-to-Date
 
Year-to-Date
 
 
  June
 2022
 
June
 2021***
 
DSR** % Change
 
MoM %
 Change
 
June
 2022
 
June
 2021***
 
DSR** %
 Change
 
YoY %
 Change
 
 
 American Honda Total
 
71,048
 
153,122
 
-55.4 %
 
-53.6 %
 
506,207
 
833,510
 
-39.7 %
 
-39.3 %
 
 
 Total Car Sales
 
24,105
 
61,154
 
-62.1 %
 
-60.6 %
 
171,697
 
312,209
 
-45.4 %
 
-45.0 %
 
 
 Total Truck Sales
 
46,943
 
91,968
 
-50.9 %
 
-49.0 %
 
334,510
 
521,301
 
-36.3 %
 
-35.8 %
 
 
 Honda
 
Total Car Sales
 
21,310
 
55,985
 
-63.4 %
 
-61.9 %
 
156,686
 
288,306
 
-46.0 %
 
-45.7 %
 
 
 Honda
 
Total Truck Sales
 
42,554
 
81,253
 
-49.6 %
 
-47.6 %
 
296,661
 
456,820
 
-35.5 %
 
-35.1 %
 
 
 Acura
 
Total Car Sales
 
2,795
 
5,169
 
-48.0 %
 
-45.9 %
 
15,011
 
23,903
 
-37.6 %
 
-37.2 %
 
 
 Acura
 
Total Truck Sales
 
4,389
 
10,715
 
-60.6 %
 
-59.0 %
 
37,849
 
64,481
 
-41.7 %
 
-41.3 %
 
 
 * Total Domestic Car Sales
 
24,103
 
51,598
 
-55.1 %
 
-53.3 %
 
169,530
 
267,955
 
-37.1 %
 
-36.7 %
 
 
   Honda Division
 
21,308
 
46,441
 
-55.9 %
 
-54.1 %
 
154,522
 
244,250
 
-37.2 %
 
-36.7 %
 
 
   Acura Division
 
2,795
 
5,157
 
-47.9 %
 
-45.8 %
 
15,008
 
23,705
 
-37.1 %
 
-36.7 %
 
 
 * Total Domestic Truck Sales
 
46,943
 
91,965
 
-50.9 %
 
-49.0 %
 
334,510
 
521,295
 
-36.3 %
 
-35.8 %
 
 
   Honda Division
 
42,554
 
81,250
 
-49.6 %
 
-47.6 %
 
296,661
 
456,814
 
-35.5 %
 
-35.1 %
 
 
   Acura Division
 
4,389
 
10,715
 
-60.6 %
 
-59.0 %
 
37,849
 
64,481
 
-41.7 %
 
-41.3 %
 
 
   Total Import Car Sales
 
2
 
9,556
 
-100.0 %
 
-100.0 %
 
2,167
 
44,254
 
-95.1 %
 
-95.1 %
 
 
   Honda Division
 
2
 
9,544
 
-100.0 %
 
-100.0 %
 
2,164
 
44,056
 
-95.1 %
 
-95.1 %
 
 
   Acura Division
 
0
 
12
 
-100.0 %
 
-100.0 %
 
3
 
198
 
-98.5 %
 
-98.5 %
 
 
   Total Import Truck Sales
 
0
 
3
 
-100.0 %
 
-100.0 %
 
0
 
6
 
-100.0 %
 
-100.0 %
 
 
   Honda Division
 
0
 
3
 
-100.0 %
 
-100.0 %
 
0
 
6
 
-100.0 %
 
-100.0 %
 
 
   Acura Division
 
0
 
0
 
0.0 %
 
0.0 %
 
0
 
0
 
0.0 %
 
0.0 %
 
 
 
    MODEL BREAKOUT BY DIVISION
 
 Honda Division Total
 
63,864
 
137,238
 
-55.3 %
 
-53.5 %
 
453,347
 
745,126
 
-39.6 %
 
-39.2 %
 
 
   ACCORD
 
10,529
 
20,782
 
-51.3 %
 
-49.3 %
 
80,422
 
114,707
 
-30.4 %
 
-29.9 %
 
 
   CIVIC
 
9,633
 
32,677
 
-71.7 %
 
-70.5 %
 
70,335
 
152,956
 
-54.3 %
 
-54.0 %
 
 
   CLARITY
 
2
 
207
 
-99.1 %
 
-99.0 %
 
207
 
2,103
 
-90.2 %
 
-90.2 %
 
 
   INSIGHT
 
1,146
 
2,157
 
-48.9 %
 
-46.9 %
 
5,722
 
9,867
 
-42.4 %
 
-42.0 %
 
 
             
   CR-V
 
22,865
 
36,564
 
-39.9 %
 
-37.5 %
 
116,602
 
213,199
 
-45.7 %
 
-45.3 %
 
 
   HR-V
 
5,813
 
14,019
 
-60.1 %
 
-58.5 %
 
73,016
 
68,441
 
6.0 %
 
6.7 %
 
 
   ODYSSEY
 
2,721
 
8,397
 
-68.8 %
 
-67.6 %
 
20,709
 
47,556
 
-56.7 %
 
-56.5 %
 
 
   PASSPORT
 
2,456
 
4,753
 
-50.3 %
 
-48.3 %
 
20,102
 
26,694
 
-25.2 %
 
-24.7 %
 
 
   PILOT
 
5,739
 
14,714
 
-62.5 %
 
-61.0 %
 
46,435
 
76,560
 
-39.7 %
 
-39.3 %
 
 
   RIDGELINE
 
2,960
 
2,806
 
1.4 %
 
5.5 %
 
19,797
 
24,370
 
-19.3 %
 
-18.8 %
 
 
             
 Acura Division Total
 
7,184
 
15,884
 
-56.5 %
 
-54.8 %
 
52,860
 
88,384
 
-40.6 %
 
-40.2 %
 
 
   ILX
 
208
 
2,093
 
-90.4 %
 
-90.1 %
 
6,267
 
8,233
 
-24.4 %
 
-23.9 %
 
 
   INTEGRA
 
1,487
 
0
 
0.0 %
 
0.0 %
 
1,496
 
0
 
0.0 %
 
0.0 %
 
 
   NSX
 
36
 
16
 
116.3 %
 
125.0 %
 
123
 
60
 
103.7 %
 
105.0 %
 
 
   TLX
 
1,064
 
3,048
 
-66.4 %
 
-65.1 %
 
7,122
 
15,412
 
-54.1 %
 
-53.8 %
 
 
             
   MDX
 
2,523
 
5,077
 
-52.2 %
 
-50.3 %
 
23,610
 
36,791
 
-36.2 %
 
-35.8 %
 
 
   RDX
 
1,866
 
5,638
 
-68.2 %
 
-66.9 %
 
14,239
 
27,690
 
-48.9 %
 
-48.6 %
 
 
             
 Selling Days
 
26
 
25
 
  152
 
151
 
   
 **** Electrified Vehicles
 
9,063
 
9,512
 
-8.4 %
 
-4.7 %
 
53,452
 
57,309
 
-7.3 %
 
-6.7 %
 
 
   
 *    Honda and Acura vehicles are made of domestic & global sourced parts
 
 
 **   Daily Selling Rate
 
 
 ***  2021 totals include Honda and Acura model(s) discontinued following the 2020 model year
 
 
 **** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.
 
 

Source: https://hondanews.com/en-US/honda-corporate/releases/release-db2492147c55da663fd32edfea294220-american-honda-sales-challenged-by-supply-issues