Ford’s new advanced driver-assistance system 'offers confidence and convenience for drivers’

The Ford F-150 is one of the vehicles that BlueCruise was tested on.
The Ford F-150 is one of the vehicles that BlueCruise was tested on. | Courtesy of Ford

Ford’s new advanced driver-assistance system is rising in popularity for its effectiveness, maybe even surpassing GM’s Super Cruise and Tesla’s Autopilot system.

Ford’s new advanced driver-assistance system, called BlueCruise, has already been implemented into the Mustang Mach-E.

“There are highway intricacies and driving conditions that you simply cannot replicate in a lab,” Hau Thai-Tang, Ford's chief product platform and operations officer, said in a Ford press release. “Sending these vehicles out for real-world driving experience is just one of many ways we ensured that BlueCruise technology offers confidence and convenience for drivers all across the continent.”

BlueCruise was tested against a wide range of road, weather and traffic conditions when Ford sent five F-150 pickups and five all-electric Mustang Mach-E SUVs on a trek that covered over 110,000 miles through 37 states and five Canadian provinces.

The technology includes a driver monitoring system using an infrared camera mounted on top of the steering column to ensure the driver is maintaining steady eye contact with the road ahead.

This new technology goes one step further than even Tesla’s Autopilot system, which does not have driver monitoring, according to CarBuzz.