According to Ford Motor Company's statistics, Ford Maverick has gained significant popularity among female buyers, CarBuzz reported.
"We really are seeing a new customer coming into Ford. And that was really our ambition with Maverick was to appeal to a younger, more diverse customer. And we're certainly seeing that," Todd Eckert, Ford truck marketing manager, told CNBC.
The truck market is typically about 90% male-dominated, but over 25% of Ford Maverick buyers have been female, according to CarBuzz.
After only one month on the market, over 4,100 Maverick trucks have sold. Ford is currently ramping up production of Mavericks in its Hermosillo plant in Mexico.
Ford also says that 25% of their buyers fall between the age group of 18 to 35, and this is twice the industry average for this particular age range. An average customer in the market is paying about $29,749 for a new Maverick.
"In 25 years of being in this business, I don't know that I've seen a manufacturer bring a product out that hit the target this well," Derek Lee, general manager of Long McArthur Ford in Kansas, told CarBuzz.
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