Cars.com has enhanced its online platform and mobile app, making the site load up to 87% faster.
The site makes real-time inventory updates, adding 50,000 cars daily to its virtual list of stock. It also offers an improved experience for sellers and buyers.
“The new Cars.com enables a more personalized and contextually relevant car-shopping and selling experience,” said Brooke Skinner Ricketts, chief experience officer for Cars.com, according to a press release on their website. “The new site experience accelerates the car-shopping process for consumers and, importantly, unlocks the ability to more quickly innovate and bring new, industry-leading features and solutions to Cars.com that exceed the rapidly changing digital car-buying expectations from consumers and local dealers.”
The updated site offers more advanced tools and interactive features for its users.
Shoppers can enjoy a more personalized experience, including search-based curated research, original editorial content, price alerts and real-time vehicle valuations. The data presents them with the opportunity to make sound decisions and select what’s best for them.
Cars.com touts that it has been “the authority for car shopping and selling for nearly a quarter of a century.” The enhanced site helps in the car shopper’s decision-making process through the improved Matchmaking 2.0 tool, which includes more options for the undecided buyers and “the freedom to start with what they know they want,” including technology, safety features, trunk space, roominess and gas mileage.
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