PureCars CEO Jeremy Anspach has released "Blind Spots: A Guide to Eliminating Today's Automotive Digital Media Waste," a book that can potentially help car dealerships adapt to the changing market.
Some dealerships are stuck on traditional strategies, including marketing. Anspach’s book presents solutions that dealers should consider to gain more profitability while reducing advertising waste.
"Today's automotive industry is continuously focused on the premise that margin compression is increasing," Anspach told Cision PR Newswire. "I'm reminded of this in every conversation I have, and it's a significant reason why I decided to write this book -- to give dealers a game plan for how to eliminate the waste while also focusing on selling more cars, parts and service."
Anspach's book is a guidebook for automotive retailers to help them navigate in the new world of the automotive industry using advanced advertising insights and leveraging the immense influence of the internet, among other things.
PR Newswire noted that the automotive industry will spend an estimated $13.4 billion on digital advertising, and approximately 40% of that expenditure “will be ineffective due to the wrong strategy, bad data or both.”
“Blind Spots” will provide dealerships with cyber-selling tips on how to improve their customer experience and vehicle sales, as well as how to embrace changes. Proceeds from the book sales will go to charity, Anspach says.
Alerts Sign-up