LotLinx has recently released its newest "white paper" that could help auto dealerships learn more about current market trends.
With data gathered and tracked from 100 million vehicles, and the LotLinx Market Research Labs team indexing more than 35,000 at the vehicle identification number (VIN) level, the paper will help businesses mitigate potential market risk.
"The past year's volatile market has reiterated the importance that strong financial results depend on how successfully dealers can offload inventory risk against dynamic market conditions," Len Short, Chairman/CEO of LotLinx, told Cision PR Newswire. "Resilient dealers who want to remain strongly profitable, regardless of changes in the marketplace, need to adopt a VIN-aware marketing strategy."
The latest white paper is among the many reports compiled by the company’s market research team, available in LotLinx's library.
The artificial intelligence and VIN-specific digital marketing company offers insights to automotive professionals to help them navigate challenges in the business, according to LotLinx. It helps understand the trend in the acquisition and retailing, including how vehicles are performing in the digital marketplace compared to those of their competitors.
LotLinx started in 2012 and is based out of New Hampshire. They “remain committed to providing the innovations that help dealers succeed.”
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