The year 2020 has proved that millennials are interested in car buying.
The increased presence of online opportunities for automotive sales seem to have made them more comfortable about purchasing vehicles.
According to The New York Times, market research shows that millennials, during the last year, bought more cars than any other generation. The unfortunate global health pandemic has also added to the move of the auto industry to leverage applications and web services for online car sales.
“It’s not Shift, Vroom and Carvana against each other,” Toby Russell, a co-chief executive of Shift, which sells used cars, told The New York Times. “It’s Shift, Vroom and Carvana against the other 99% of the market.”
Uncomfortable with the traditional way dealerships interact with their customers, millennials were almost twice as likely as baby boomers to look for and buy a car online, The New York Times reported. They find in-store paperwork, long hours of haggling and pushy sales pitches distasteful.
The vehicle tryout period with easy returns, dubbed as "test ownership," was also more appealing to younger buyers, rather than test-driving cars at the dealership.
CoPilot, Gettacar, CarBevy, CarSaver and Joydrive are among the other emerging virtual vehicle platforms that car buyers can use for their online vehicle needs.
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