Beck Ford dealership is first-time recipient of Ford Motor Company's President's Award: 'It’s a true team effort'

Beck Ford in Palatka, Florida, received a prestigious award that only goes to the top 10% of Ford dealerships nationwide.
Beck Ford in Palatka, Florida, received a prestigious award that only goes to the top 10% of Ford dealerships nationwide. | stock photo

Beck Ford in Palatka, Florida, received its first Ford Motor Company's President’s Award in May.

The Ford Motor Company's President’s Award for 2020 affirmed the dealership’s remarkable performance and outstanding achievements.

“We have a great team here, and it takes a village to run it. It’s a true team effort,” General Manager Brian Freeman told the Palatka Daily News. “I was exceptionally proud of the team for putting that together, you know. We did it when the world was in craziness… From our shuttle bus driver up to my office, it’s a full-team deal.”

The President's Award is given to only the top 10% of Ford dealerships nationwide. In a letter sent to the Palatka dealership, Ford Motor Company vice presidents wrote Beck Ford that it “embodied the founding principles” of the company, the Palatka Daily News reported.

It's probably safe to assume that Freeman is a lucky charm of sorts because other dealerships where he has worked have also been recipients of the same award. He has been at Beck Ford for three years.

Located at 420 N. Palm Ave. in Palatka, Florida, Beck Ford serves not just Palatka but also Green Cove Springs, Gainesville, Palm Coast, Fort McCoy and St. Augustine. It offers new, used and certified pre-owned vehicles.