AutoSavvy’s CEO: 'It was time to rebrand our company to unify all of our dealerships'

An Arizona-based top-rated dealership recently rebranded itself, which included a name change from AutoSource Motors to AutoSavvy.

The dealer assumed its new and current identity on April 5. The move to rebrand reflects the company’s growth and vision. The transformation included a redesigned company logo and website, AutoSavvy.com.

"As part of our continued expansion from state to state, our leadership team and I decided it was time to rebrand our company to unify all of our dealerships under a single brand,” AutoSavvy CEO Brett Parham told PressRelease. “We are very excited about our new company name, AutoSavvy, as it will help consumers more easily recognize the most trusted source of branded title vehicles in the world."

AutoSavvy’s story began in 2003 when one of its founders, Lucas "Luke" Kjar, planned to buy a Ford F-250 truck and was introduced to the idea of purchasing an insurance auction vehicle, commonly referred to as a "branded title vehicle." He was amazed by the numerous vehicles being auctioned off by insurance companies, which cost thousands of dollars less than clean-title-comparable vehicles in the market, but were structurally and mechanically sound -- and repairable.

In its nearly two decades of experience, AutoSavvy’s transparent process has always been one of the factors enabling customers to receive excellent service.

AutoSavvy is comprised of 11 dealerships in seven states. With more than 50,000 customers, it has become the largest dealer of branded title vehicles in the country.