Thousands of visitors and participants marked 80th annual Daytona Bike Week

Every year in March, thousands descend upon Daytona to show off their bikes during Bike Week, which actually lasts 10 days.
Every year in March, thousands descend upon Daytona to show off their bikes during Bike Week, which actually lasts 10 days. | stock photo

This year’s Daytona Bike Week marked its 80th annual event and was supported by hundreds of thousands of bikers and spectators.

The Florida bike week -- which actually runs for 10 days -- was proudly joined by RideNow Powersports.

Bikers and spectators flocked to Daytona Bike Week, despite the ongoing COVID-19 pandemic. The event was allowed to be conducted according to certain restrictions to ensure safety for everyone. Local Daytona businesses were open as well.

"Daytona Bike Week is not only fun for those participating in the event, but even the spectators will get a kick out of the sheer amount of custom motorcycles that you’ll see everywhere you turn,” Hailee Lawson, social media and digital marketing specialist, wrote on the RideNow Powersports blog. “Main Street is always bustling with bikers showing off their mass amounts of neon, chrome, costumes, huge tires, lights and creativity. Anyone’s mind would be blown."

Two RideNow Powersports stores participated in the motorcycle event. Both Indian Motorcycle Daytona Beach and RideNow Daytona Beach hosted various activities throughout the Daytona Bike Week, including parades, free demo rides and custom bike shows.

Hosted by the Daytona Regional Chamber of Commerce, the yearly Daytona Bike Week touts itself as “The World’s Largest Motorcycle Event.” Annually, there are an estimated 400,000 to 500,000 participants in the past events, Janet Kersey, executive vice president and COO of the Daytona Regional Chamber of Commerce, told CBS News.

This year, Kersey said that a reasonable estimate of the number of attendees is over 300,000. The 81st annual event is already set for March 4 to 13, 2022.