December 2020 marked Subaru of America’s eighth month of being able to sell over 50,000 units for the year as the automaker sold 63,558 vehicles for the month which is a 2% increase over December 2019.
Crosstek has also registered its best month ever in December 2020.
Businesses such as those in the automotive industry have been impacted by the unprecedented COVID-19 situation. For Subaru, it has loss 12.6% on its full-year sales compared with its 2019 sales of 700,117. Its 2020 sales only totaled 611,942.
"In a year that included the COVID-19 pandemic and a global economic crisis, we are proud of our CY 2020 retail sales results of 611,942 vehicles," Thomas J. Doll, Subaru of America, Inc. president and CEO, said. "In particular, we need to recognize the commitment of our dedicated retailers, distributors, our colleagues, and of course Subaru Corporation, for their steadfast perseverance in a year that we will all remember."
Senior Vice President of Sales Jeff Waters said that they are anticipating its ninth consecutive year of total share growth and a better 2021.
"With 100% of our retailers operational, despite some pandemic-related restrictions, and new products in the horizon, we are optimistic about 2021," Walters said, according to PR Newswire.
| Carline | Dec-20 | Dec-19 | % Chg | Dec-20 | Dec-19 | % Chg |
| MTD | MTD | MTD | YTD | YTD | YTD | |
| Forester | 16,006 | 16,436 | -2.6% | 176,996 | 180,179 | -1.8% |
| Impreza | 3,970 | 5,740 | -30.8% | 43,628 | 66,415 | -34.3% |
| WRX/STI | 1,968 | 1,561 | 26.1% | 21,178 | 21,838 | -3.0% |
| Ascent | 6,692 | 8,280 | -19.1% | 67,623 | 81,958 | -17.5% |
| Legacy | 2,522 | 3,415 | -26.1% | 27,240 | 35,063 | -22.3% |
| Outback | 17,272 | 16,661 | 3.7% | 153,294 | 181,178 | -15.4% |
| BRZ | 171 | 131 | 30.5% | 2,267 | 2,334 | -2.9% |
| Crosstrek | 14,957 | 10,140 | 47.5% | 119,716 | 131,152 | -8.7% |
| TOTAL | 63,558 | 62,364 | 1.9% | 611,942 | 700,117 | -12.6% |
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