Effective Friday, Jan. 1, Kia Motors America is having two executive-level promotions to address business growth.
Bill Peffer and Russell Wager have been named chief operating officer and executive vice president, and vice president of marketing respectively.
Peffer, who is currently the vice president of sales operations, has brought Kia's U.S. sales to outperform the industry throughout 2020, Sean Yoon, the president and CEO of Kia Motors America (KMA) and Kia Motors North America, said. Peffer will be reporting to Yoon.
"This promotion is well deserved, and with five all-new and significantly redesigned vehicles slated for introduction in 2021, Bill will play an increasingly important role in the growth and maturation of the Kia brand," Yoon told PR Newswire.
Wager, who will soon report to Peffer, has played a significant role in KMA’s Accelerate the Good pandemic response on top of his unwavering dedication to his job as the existing director of marketing operations. He has also executed a first-of-its-kind partnership with the 72nd Emmy® Awards telecast.
"Russell has instilled new energy into Kia's U.S. marketing activities and played a significant role in driving more first-time Kia shoppers to our showrooms," Yoon said. "With his commitment to innovation and disruption, Russell will continue improving perception as Kia's next generation of world-class products come to market."
Alerts Sign-up