Asbury Automotive Group, Inc. has recently launched its new digital retailing platform, Clicklane.
The online platform was created to boost the car-buying experience across Asbury’s store base and to enter new markets focusing on the pre-owned vehicle business as a standalone Clicklane brand, in partnership with Gubagoo.
The company had previously scheduled the call for its product launch in November but had to reset to a later date to address intellectual property rights concerns.
Asbury is expecting a complete rollout of Clicklane to all its stores by the end of the first quarter of 2021, according to PR Newswire.
"Clicklane is the latest evolution in our omni-channel strategy that we began more than four years ago," CEO & President David Hult said. "The future of the automotive retail industry relies on innovation and our ability to meet consumers where they are— online. With Clicklane, we have created one platform for the entire life cycle of vehicle ownership and found the solution to what has been a fragmented process. Others may have pioneered the online car-buying experience, but we believe that we have perfected it."
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