Rush named Audi of America’s SVP, chief marketing officer

Audi of America named Tara Rush as senior vice president and chief marketing officer effective Dec. 1.

Rush continues to report to Daniel Weissland, president of Audi of America. She will be responsible for all marketing work including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media across the country while continuing to oversee communications efforts until the organization is able to find someone fit as Rush’s successor.    

"Tara is not only an experienced brand expert, she is an exceptional leader with a passion for driving meaningful change," Weissland said. "Her mix of external experience and proven internal track record – coupled with her strategic and bold decision-making – are a great fit for this role."

Prior to joining Audi in 2019, Rush, who holds a Bachelor of Science in Consumer Economics from Cornell University, was HEINEKEN USA’s chief corporate affairs officer, according to PR Newswire.