Automotive News has named Carter Myers Automotive (CMA) President & CEO Liza Borches as one of the 100 Leading Women in the North American Auto Industry today.
Recognized to have been creating a major influence in the organization, Borches’ leadership is fundamental in the operation of CMA’s 16 dealerships throughout Virginia employing a total of more than 650 team members, according to cartermyersautomotive.com.
“I am very honored to be recognized by Automotive News and know that there is still work to be done to encourage more women to consider a career in the auto industry, especially in retail and customer-connecting positions,” Borches said. “I hope that during my daughter’s generation, women leaders in every industry become a normal part of the conversation and that the diversity of our country is reflected. As the auto industry evolves, we need people of all genders and races, with the brightest minds, helping to create solutions for the future. Thank you to Automotive News for recognizing and encouraging diversity through the 100 Leading Women program.”
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