Hyundai Motor America named former senior group manager of Genesis Motor America, Kate Fabian, as its director of marketing communications.
Fabian, a seasoned marketing strategist and leader, will be responsible for brand and multicultural marketing, experiential marketing, national and regional dealer advertising, and media strategy.
She reports to Hyundai Motor America chief marketing officer, Angela Zepeda, according to PR Newswire.
"Kate is an expert at brand building and is the perfect choice to help us elevate Hyundai in the minds of consumers," Zepeda said. "Her experience with Hyundai around the world will broaden our perspective and bring new creative thinking to the team. I'm looking forward to working with her to improve our brand metrics and deliver on our business targets."
Fabian was the brand communications manager for Hyundai Motor Company Australia before she joined Genesis Motor America and previous group business director at INNOCEAN Worldwide, Hyundai's marketing agency, in Australia.
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