AutoNation has launched its new Drive Pink (DRV PNK) campaign during the national telecast of the 104th Indianapolis 500 on NBC this week.
The new campaign celebrates the success of numerous individuals who fought against cancer and are now cancer-free.
Alexander Rossi, 2016 Indianapolis 500 Champion, joins AutoNation's DRV PNK initiative as an ambassador.
Andy Grammer’s "Don't Give Up On Me" reinforced the message of the campaign.
Ads will be aired during MLB, NBA, NHL, NCAA and NFL sports programming along with placement during prime time on CNBC and Fox Business. The campaign can also be viewed on YouTube.
"There is nothing more stirring than seeing real, everyday people announce to the world that they are cancer-free, and there's nothing more inspirational for those struggling with cancer right now than to recognize that it's a fight that can be won," Marc Cannon, executive vice president and chief customer experience officer, said in a press release from AutoNation. "What better avenue to kickstart this new campaign than the 'Greatest Spectacle in Racing,' the Indy 500."
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