Subaru of America, Inc. posted its third consecutive month of selling more than 50,000 vehicle units.
The automaker has sold 51,458 vehicles in July 2020 which is 20% lower than its July 2019 sales, according to PR Newswire.
The Forester shares the highest number in the July sales with 15,313 units sold, a 4% increase in sales in the same month last year, while BRZ posted the highest month-to-date sales growth of 59.3%. BRZ had 266 units sold this July in comparison with 166 last year in the same month.
"Given our low supply of key models such as Forester, Outback, Crosstrek and Ascent, overall, we were extremely pleased with our sales results which were delivered by our retailers, who are also persevering through the COVID-19 pandemic," Thomas J. Doll, President and CEO, Subaru of America, Inc., said. "Our retailers' proven commitment to caring for and retaining our owners was reaffirmed in July when J.D. Power awarded Subaru with the Best Brand Loyalty in the automotive industry for the second consecutive year."
Carline | Jul-20 | Jul-19 | % Chg | Jul-20 | Jul-19 | % Chg |
MTD | MTD | MTD | YTD | YTD | YTD | |
Forester | 15,313 | 14,731 | 4.0% | 101,173 | 100,950 | 0.2% |
Impreza | 4,259 | 6,225 | -31.6% | 22,879 | 35,913 | -36.3% |
WRX/STI | 1,845 | 1,732 | 6.5% | 12,178 | 14,106 | -13.7% |
Ascent | 6,075 | 7,296 | -16.7% | 37,472 | 47,404 | -21.0% |
Legacy | 2,629 | 3,244 | -19.0% | 14,530 | 20,670 | -29.7% |
Outback | 12,158 | 18,428 | -34.0% | 74,467 | 112,139 | -33.6% |
BRZ | 266 | 167 | 59.3% | 1,228 | 1,707 | -28.1% |
Crosstrek | 8,913 | 12,283 | -27.4% | 54,645 | 70,742 | -22.8% |
TOTAL | 51,458 | 64,106 | -19.7% | 318,572 | 403,631 | -21.1% |