Subaru of America’s June sales ended strong despite YTD and MTD sales drop

Subaru of America, Inc.’s June 2020 vehicle sales declined by 12% compared to the same month of the previous year with only 53,911 vehicle sales as opposed to 61,511. 

Apart from the 12% sales decrease month-to-date, Subaru’s year-to-date sales dived 21% compared to the same period year prior, according to PR Newswire.  

Despite these drops in sales, Senior Vice President of Sales Jeff Walters considers ending the month strong.  

“We are pleased to close June with strong sales in the midst of a competitive market limited by the pandemic,” he said. “The Forester continued to shine in our lineup of all-star vehicles, drawing a healthy demand from car buyers looking for vehicles they can rely on when times are tough.”

The Forester posted its best-ever performance in June with 19,490 units sold, 32% up from 14,753 vehicles sold in June 2019.

"Our June results are a testament to the perseverance of our retailers, who overcame difficult circumstances to achieve our sales target," Thomas J. Doll, president and CEO of Subaru of America, Inc., said. "We place a high premium on the satisfaction of our owners resulting in loyalty to our retailer's franchise and our brand. These June results demonstrate the proven value our products provide, best delivered through our trusted retailers."