Russ Darrow rebrands with new, bolder look

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The Russ Darrow Automotive Group, a dealership that has been in the industry since 1965, has recently rebranded its company with an updated logo and fresher look.

The latest logo is projected to be more effective in Russ Darrow’s brand recognition and has already been used in the different channels and social media platforms of the dealership such as in the Russ Darrow Kia of Wauwatosa’s Facebook page.

While the auto dealership has decided to have a brand-new image to continually adapt to the changing times, both logos reflect how the company is proud of its name, history and the heritage it brings. Likewise, it continues its mission to serve and provide great satisfaction to its customer throughout their entire ownership experience.

The company has 15 locations throughout Wisconsin serving Appleton, Greenfield, Madison, Milwaukee, Waukesha, Wauwatosa, and West Bend representing Chrysler, Dodge, Honda, Jeep, Kia, Mazda, Mitsubishi, Nissan, RAM and Toyota.