Lexus returns to Milan Design Week with 'Senses Electrified'

The Lexus LF-30 Electrified concept vehicle.
The Lexus LF-30 Electrified concept vehicle. | Lexus

Lexus is set to thrill Milan Design Week attendees as it returns this year to the pinnacle design exhibit marking their 13th year in Milan with "Senses Electrified." This will be held at Superstudio Più from April 21 to 26, wherein the LF-30 Electrified will also be on display.

Through "Senses Electrified," inspired by the Lexus Electrified vision and the LF-30 Electrified concept car, the luxury vehicle brand targets to produce a dynamic and immersive experience during the exhibit. With this in mind, it has partnered with spatial laboratory Loop.pH to present a vision of an electrified future – a time where transportation connects and stimulates the senses.

Additionally, the six finalists of the 2020 Lexus Design Award will be exhibiting their works in an interactive display in the same venue. The brand’s design award was opened to design enthusiasts in industrial, architecture, technology/engineering, interior and fashion. The Grand Prix winner will be chosen by a panel of judges on Press Day, April 20.