Additional weekend lifts November sales projections, J.D. Power reports

November 2019 projections from J.D. Power and LMC Automotive forecast the month’s total U.S. sales at 1,444,200 units and retail sales at 1,182,400 units.

“The industry is expected to show growth in November with the benefit of an additional weekend, but the gains are being accompanied by rising incentives," J.D. Power Senior Vice President of Data and Analytics Thomas King said in a press release. "Strong promotional activity over the holiday weekend is expected to drive spending to the highest level ever.”

Additionally, fleet sales were forecast to reach 261,800 units, a 3.5-percent decrease from November 2018. Fleet volume is projected to account for 18 percent of total light-vehicle sales, down from 19 percent last year.

J.D. Power and LMC Automotive U.S. Sales and SAAR Comparisons

 
 November 20191
 October 2019
 November 2018
New-Vehicle Retail Sales
 1,182,400 units
(1.2% higher than November 2018)2
 1,112,380 units
 1,123,683 units
Total Vehicle Sales
 1,444,200 units
(0.3% higher than November 2018)2
 1,333,350 units
 1,389,266 units
Retail SAAR
 13.8 million units
 13.8 million units
 13.5 million units
Total SAAR
 17.5 million units
 16.5 million units
 17.4 million units


1Figures cited for November 2019 are forecast based on the first 14 selling days of the month.

2November 2019 had 26 selling days, one day more than November 2018.

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