Carter Myers Automotive President and CEO Liza Borches is justifiably proud of the connection the nearly century-old dealership has forged with the communities it serves.
“We’re committed to moving life forward for customers and the community, and this is part of our vision,” Borches told Mega Dealer News of a series of fundraisers the company held last month as part of its commitment to fighting pediatric cancer. “Anything that you can do to give back to the community is meaningful.”
Borches says Carter Myers' dedication to combatting pediatric cancer first began about 15 years ago.
“We’ve been supporting different nonprofits that fund research for this since 2004,” she said. “It started when we had a very good customer that lost a child to pediatric cancer. From there, I got educated on how many families are affected by this horrible disease. I got to visit hospitals and know doctors who work with this disease, and the involvement has just continued to grow.”
For the first time, Borches says, the company decided this year to have all 14 Virginia-based dealerships give the contributions they made in the same month in hopes of making it more impactful. The company’s Shenandoah Valley dealerships collected donations for the University of Virginia Children’s Hospital pediatric cancer center and later aided the university in securing a $300,000 grant to help affected families.
“For a parent, it can be such a helpless feeling,” Borches said. “Any help you can give is meaningful.”
At the helm of the family-owned business since 2012, Borches says she has a vision for next year's campaign.
“One of the things we’d like to do next year for Pediatric Cancer Awareness Month in September is to highlight some of the doctors who have dedicated their lives to eradicating this disease and helping the community,” she said.