Nicole Geenen has joined HAAH Automotive Holdings and Zotye USA as Vice President of Service Operations.
Geenen’s recent role was as a Director of Service at Mitsubishi Motors North America, where she took lead on handling several responsibilities, such as service and parts field operations, retail and wholesale parts and accessories sales, service retention, technical training, dealer profitability and service publications.
Prior to joining Mitsubishi Motors, she was previously connected with Mazda North American Operations where she spent nearly three decades of her career in which she held various positions starting from having roles for customer relations, consumer compliance, business development, as well as being a senior manager for part sales and marketing, brand engagement and field integration.
"As we continue to build out the HAAH team, I couldn't be more excited to welcome Nicole to the HAAH and Zotye USA team. She epitomizes the concepts of customer and dealer friendly and has a proven track record of leading teams to superior results," said Duke Hale. HAAH Automotive Holdings Chairman and CEO.