Kia Motors America has recently relaunched its updated website, introducing better menu options providing a more convenient way to search for the exact Kia vehicle and feature preferences the customer wants.
"In this ever-changing digital world, we wanted to ensure that Kia and Kia.com were ahead of the curve by providing customers with solutions based on their individual needs and ones that instantly and intuitively support their shopping decisions," said Michael Cole, chief operating officer and EVP at Kia Motors America. "We also wanted to give consumers insight into our 'Give It Everything' brand history and connect with them on a personal level through pages that detail the people behind the brand."
Following a nearly two-year comprehensive study including conceptualization, design, consumer research and testing, the redesigned customer website features functions that shoppers can use to view all vehicle models, trim levels, local dealerships, inventory and test-drive availability. It can also provide financing options and payment calculators.
"Our goal is to provide the best online experience," Cole said. "With this new approach, we can improve customer engagement based on interactions with the site and use that intelligence to refine and enhance the digital experience even more in the future."