The latest U.S. Automotive Performance, Execution and Layout Study conducted by J.D Power measured an industry average satisfaction index score of 823, a 3-point growth from last year’s research, revealing a better consumer approval rating for their new vehicles.
The 1,000-point scale study also shows that enhancements in infotainment systems and increased accessibility of vehicle owners to advanced driver assistance systems are contributing factors to the higher satisfaction score. The infotainment (+10 points) and visibility and safety (+6 points) categories showed the most improved among the 10 categories.
"Every automaker is producing vehicles that consumers like, but some of them are doing it at a higher level than others," said Dave Sargent, vice president of Global Automotive at J.D. Power. "Satisfaction with new technology is improving, but infotainment remains an area where automakers can get better. Owners have higher satisfaction if their vehicle is equipped with safety features such as blind spot monitor, collision avoidance and lane departure warning. This should serve as a positive sign for manufacturers, as these features are some of the early building blocks for fully automated vehicles."