LivePerson Automotive has announced the launching of its LiveEngage platform for Tricolor Auto Group.
The platform is a WhatsApp implementation, web and mobile messaging for the automotive dealer group. These messaging channels provide better connectivity between consumers and the dealership group.
“One of Tricolor Auto Group's goals is to make it easier for Spanish-speakers to buy a car and get reliable, trustworthy service — both of which can be complex, confusing experiences,” Mauricio Delgado, Tricolor's chief product and strategy officer, said in a press release.
Thus, the use of LivePerson Automotive's messaging solutions supports the Auto Group's goal. Furthermore, WhatsApp's rich messaging capabilities allow both dealerships and shoppers to share relevant resources such as vehicle history reports, photos, trade valuations and credit applications directly in messaging conversations.
"WhatsApp is the go-to messaging application in the Latino community," Delgado said in the press release. "We knew we needed a strong WhatsApp business service provider to help us engage with our consumers in the communications channels they were already using. LivePerson Automotive gives our customers so many options for messaging with us, from web and mobile messaging to Facebook Messenger and WhatsApp."