Kia lands the top spot among non-luxury brands in J.D. Power quality survey

Kia has been named as the highest-ranked mass-market brand this year by J.D. Power in its U.S. Initial Quality Study with a score of 70 problems per 100 vehicles.

With a two-point improvement over last year’s mark, Kia also lands second place overall.

Four Kia models were distinguished as the highest-ranked in their respective categories: Rio (small car), Forte (compact car), Sportage (small SUV) and Sedona (minivan).

“Being ranked at the top of J.D. Power's U.S. Initial Quality Study among all mass-market brands once is a tremendous honor, but capturing this leadership position for five consecutive years unequivocally affirms Kia's commitment to quality and the ownership experience,” said Michael Cole, chief operating officer and EVP at Kia Motors America.

“With four segment winners — and three additional models ranking among the top three in their respective segments — Kia's ‘Give It Everything’ brand philosophy has clearly yielded a world-class model lineup.”

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