Navigant Research’s EV Consumer Profiles survey for 2018 said there were some gaps in knowledge and awareness about plug-in electrics, including a misunderstanding of PEV operation, creating barriers to adoption.
“PEV growth is not equally distributed across the US but rather largely centered in urban areas and states with PEV purchase or zero-emission vehicles (ZEVs) incentives,” said Raquel Soat, research analyst with Navigant Research. “These pockets indicate that policy and economics play a large role in the adoption of PEVs and that educating consumers who are outside the typical early adoption category can improve the perceptions of PEVs and decrease the amount of misinformation in the market.”
Poll data for the EV Consumer Profiles report were gathered from 2,300 respondents. Visit Navigant Research’s website to view the executive summary and get access to the full report.