J.D. Power and Reevoo are collaborating to create J.D. Power Verified Reviews, which would serve as an avenue for U.S. automakers to understand customer opinions and publish them online.
All client reviews for vehicles, brands, and dealerships will be gathered via digital platforms.
Automotive manufacturers will be able to find out areas of improvement and the means to draw the interest of possible buyers and retain existing car owners
“Given our shared philosophy that the customer is the focal point of every business, there is a natural synergy between J.D. Power and Reevoo,” said Chris Sutton, vice president for U.S. automotive retail practice at J.D. Power. “Our passion and pursuit of measuring customer feedback is strengthened with this alliance and provides brands with another channel to listen to what their customers are saying.”
“We are very excited at the prospect of working so closely with J.D. Power, given its 51-year history of being the voice of the customer,” said Lisa Ashworth, CEO at Reevoo. “Together we will be able to offer U.S. automotive companies an unrivaled source of data and tools to help them grow and develop their business. At the same time, car buyers will have a proven and trustworthy route to gain consumer insights and share their opinions.”