Consumers have a high sense of anticipation at the thought of owning driverless cars, according to the Capgemini Research Institute's global report "The Autonomous Car: A Consumer Perspective." Consumer preference in self-driving cars over traditional cars is projected to double in five years.
The study surveyed 5,538 consumers and 280 executives from leading organizations and showed that 59 percent awaits in anticipation for self-driving cars and over half of consumers are willing to pay a premium of up to 20 percent over their current budget to purchase an autonomous car.
“Our report shows a high level of optimism and excitement among potential autonomous vehicle users. Most conversation to date has focused on the technological evolution of driverless cars — so it's hugely encouraging to see the potential benefits that the technology enables are resonating with future passengers. Customer expectations of in-car experiences will not only impact the automotive industry but other industries like media and entertainment, retail, and healthcare as well, paving the way for a plethora of collaborative business opportunities,” Markus Winkler, global head of automotive at Capgemini said.
“However, a degree of uncertainty and concern remains, and auto companies must consider the expectations and fears of their future customers while transforming their own operations from a heavy product focus to services and customer orientation, as they bring autonomous vehicles to the market.”
The research was conducted from December 2018 to January 2019.
Learn more about the full report here.