Subaru Midland Odessa fulfills another 'love promise' with MDA's 'Fill the Boot' campaign

Paul Hatcher’s voice rises with excitement when talking about the chance encounter that put him on a path to do something he’s always felt compelled to do.

“I sold a car to a guy four months ago and while there he told me that he was executive director of the Muscular Dystrophy Association (MDA),” Hatcher, executive manager and managing partner of the Subaru Midland Odessa dealership, told Mega Dealer News. “He asked me if I wanted to sponsor the 'Fill the Boots' campaign, and the chance to be involved with Midland Fire was a no-brainer. MDA has always held a place in my heart as a great organization.”

Now in its 65th year, ‘Fill the Boots’ is a campaign spearheaded by the Midland Fire Department and the Professional Fire Fighters Association of Midland Local 4405 to benefit MDA in its efforts to raise funds on behalf of children and adults afflicted with such muscle-debilitating diseases as muscular dystrophy and ALS.

For Subaru Midland, this year’s event formally kicked off April 22, with a special event involving other partnering organizations at the dealership’s showroom in Midland. From there, Hatcher and company have pledged to donate $50 from the sale of every vehicle over the month of May.

“We won't be contributing any less than $5,000,” he said. “Giving back is very important to us and in the four months that we’ve owned the dealership we’ve been involved in a number of events.”

Hatcher said the management team at Subaru Midland has adopted the so-called “Subaru Love Promise,” which is in keeping with the company’s commitment to always be giving back more than they take from the community.

As part of a partnership with the Midland Animal Shelter Adoptables program, the company donated a new 2019 Subaru to the organization as a rescue vehicle.

“We knew the area had a major problem with stray animals and knew we wanted to be involved in saving the lives of animals,” Hatcher said. “That’s the Subaru love promise, we love earth; we love to help; we love to care; we love education; and we love pets.”

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Organizations in this story

Muscular Dystrophy Association 2900 Weslayan St Houston, TX 77027