Carter Myers Automotive Group president: Giving 'helps make the community a stronger place'

Carter Myers Automotive is intent on adding more focus to all of its goodwill giving in 2019.

“Our mission in 2019 is to help move lives forward,” President and CEO Liza Borches told Mega Dealer News. “Our plan is to focus on how to give back in a more-focused way. We want to be a solution for someone.”

Borches said the change in direction comes after she was recently enlightened about some of the kinds of assistance that tends to have the greatest impact in helping people in the community build and maintain better lives for themselves.

“Late last year, I learned through several studies some of the biggest roadblocks for struggling families are transportation and child care,” she said. “I learned those are two of the biggest things hindering families in the community from become self-sufficient.”

With Carter Myers being who it is, Borches was confident there was more the family-owned dealership could do in the area where some of the most help was needed.

Since then, the dealership has been directly working with several local self-help organizations by taking in vehicles and repairing them at no cost or on the company’s time for struggling families that count not having reliable transportation as one of their biggest roadblocks.  

“We’ve been able to help one young man get a truck that allows him to get to his job and to get his two young boys to school,” she said. 

In the past year, Carter Myers has also donated several vehicles to families with children dealing with terminal illnesses.

Since taking over at the dealership from her father in 2012, Borches said the company has always prided itself on the charitable work it’s done with the likes of United Way and several local children’s hospitals.

“Every year, the community plays an important part in our business plan,” she said. “I feel like I’m one of the lucky ones and my personal mission is to help as many people as I can feel as lucky in life as I do.”

Borches said one of the programs she is most proud of is the Women United in Philanthropy she helped found in 2005. The program that provides assistance to women and children striving to become self-sufficient has now given more than $500,000 million in financial support.

“We think we’re considered a valued business in the community, on the top of the list of places people call on when they need help,” Borches added. “We feel like it helps make the community a stronger place. It’s really a win-win because the more we give back the more we’re strengthening our community.”  

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Organizations in this story

Carter Myers Auto Group 100 Myers Drive Charlottesville, VA 22901