The 2019 Acura ILX "Made You Look" ad campaign was created by the University of New Mexico Anderson School of Management undergraduate marketing students. The campaign consists of different social media marketing, digital video, and digital graphics.
The “Made You Look” campaign is part of the second iteration of the Acura ILX Marketing Challenge, which is a partnership program managed by EdVenture Partners, and sponsored by Acura, funding the student team with $2,000 to develop, execute and evaluate the campaign.
“This program enables students to apply concepts learned in the classroom to real-world marketing challenges faced by brands today," said Professor John Benavidez. “We are honored that Acura, an automotive industry leader, has elected to partner with New Mexico's flagship university to provide students with this unique and exciting learning experience.”
The challenge aims to feature the Acura's most affordable Sports Sedan (with price starting at $25,900), the redesigned 2019 ILX and entice the millennial car shoppers to consider owning one.