Car Wars and VinSolutions collaborate for improved integration

Car Wars and VinSolutions have announced a partnership for improved integration that would deliver better lead management capabilities to dealers making use of both VinSolutions Connect CRM and Car Wars dealership call tracking software.

The tracking software will automatically attach a recording of outbound sales calls to an existing customer record in Connect CRM. With the software's additional feature of being able to generate and attach a transcript of the call recap, the dealership staff will be able to provide personalized customer interactions without the need to listen to every call. Furthermore, the automation is expected to result in enhanced productivity for BDC agents, salespeople and management teams, as it can streamline the lead management and process, such as enabling pre-authenticated, direct access to Car Wars reporting and insights through Connect CRM.

“Dealers today understand how critical it is to connect with customers in a personalized, relevant way. This integration enhances Connect CRM users’ ability to provide the personalized car-shopping experience their customers want,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “This collaboration between Car Wars and VinSolutions will help dealers achieve their dual goals of better connecting with customers and improving efficiency and productivity.”

“This has been a long time coming,” said Cassie Broemmer, partner and executive vice president of business development at Car Wars. “We’re excited to begin rolling out the new integration to our mutual clients. As the phone is the number one conversion channel for dealers, we understand the partnership with leading CRM providers like VinSolutions is crucial to success.”

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Cox Automotive 3003 Summit Boulevard Northeast Atlanta, GA 30319