J.D. Power forecasts 2.4 percent decline in February retail auto sales

February projections predict consumers are on pace to spend $31.5 billion on new vehicles for the month.
February projections predict consumers are on pace to spend $31.5 billion on new vehicles for the month. | File image

J.D. Power and LMC Automotive expect February new vehicle retail sales to decline 2.4 percent from a year ago. 

February's retail sales are projected to be 946,600 units, while the seasonally adjusted annualized rate (SAAR) for retail sales is projected at 12.6 million units, a decrease of 0.3 million from last year.

"The year is off to its slowest start since 2014 with the industry set to post sales declines again in February," Thomas King, senior vice president of the Data and Analytics Division at J.D. Power, said. "While retail sales through the first two months will be down more than 4 percent, it's important to note that January and February are among the lowest-volume sales months of the year."

February 2019 projections also predict consumers are on pace to spend $31.5 billion on new vehicles for the month, a $300 million growth over last year's level.

J.D. Power and LMC Automotive U.S. Sales and SAAR Comparisons


February 20191
January 2019
February 2018
New-Vehicle
Retail Sales
946,600 units
(-2.4% lower than February
2018)2
832,346 units
969,451 units
Total Vehicle
Sales
1,287,800 units
(-0.9% lower than February
2018)2
1,126,432 units
1,299,358 units
Retail SAAR
12.6 million units
12.8 million units
12.9 million units
Total SAAR
16.8 million units
16.6 million units
17.0 million units

1Figures cited for February 2019 are forecasted based on the first 14 selling days of the month.
2February 2019 has 24 selling days, the same as February 2018.

 See full forecast details here.

Want to get notified whenever we write about J.D. Power ?
Next time we write about J.D. Power, we'll email you a link to the story. You may edit your settings or unsubscribe at any time.
Organizations in this story

J.D. Power 5435 Corporate Drive Suite 300 Troy, MI 48098