'Touching Lives' is theme for Subaru's new Forester ad campaign

Commercials created by Carmichael Lynch on behalf of Subaru of America can be seen on the Subaru of America YouTube channel.
Commercials created by Carmichael Lynch on behalf of Subaru of America can be seen on the Subaru of America YouTube channel. | Contributed image

Subaru of America has released a series of new advertising spots to introduce its all-new 2019 Forester.

Highlighting the Forester’s versatility, dependability and safety features such as EyeSight Driver Assist Technology, symmetrical all-wheel drive, and its all-new DriverFocus Distraction Mitigation System, the innovative ads illustrate how these qualities and features have impacted the lives of three Subaru Forester owners.

"At Subaru, we are proud of the trust our drivers place in their Subaru vehicles and their ability to deliver adventures and memories for a lifetime." Subaru of America Senior Vice President of Marketing Alan Bethke said. "The all-new Forester advertising campaign showcases our commitment to providing safe, versatile and reliable vehicles, so our drivers can continue to adventure confidently in an SUV that encompasses all that they love."

"The Parents Imagination," "Call of the Road" and "All You Love" commercials created by Carmichael Lynch on behalf of Subaru of America can be seen on the Subaru of America YouTube channel.