CarStory Market Reports have been made available on all 6,000 V12 website customers.
The partnership offers V12 dealers the opportunity to use CarStory’s proprietary vehicle and market analytics tool to guide them price and market used vehicles. CarStory Market Reports takes advantage of the technology by using cutting-edge A.I. and analytics to conduct price predictions and market analysis for car dealers.
"When it comes to shopping for a car, we know automotive buyers scour the web looking for answers,” said CarStory President Chad Bockius. “By delivering the most advanced analytics in the industry, displayed easily on the Vehicle Details Page, we keep customers more engaged and move them closer to purchase. CarStory Market Reports enable dealers to sidestep customer pain-points and streamline their inventories.”
Gathering the industry's largest set of inventory and shopper insights, Market Reports are the most innovative and systematic approach for dealers to link visitors with the vehicles they want. By studying shopper behavior and the local market, CarStory imparts used vehicle analytics to guide buyers on their purchase decisions.
“Customers are tired of sifting through seas of information,” Staci van Wyk, chief operating officer of V12, said. “Customer frustration, combined with a mobile-shopping mindset, makes it more important than ever to deliver the right answers, whenever and wherever the customer is shopping. This is exactly what the CarStory Market Report does.”
Currently, there are more than 16,000 franchise and independent dealers, including OEMs and automotive marketplaces, that use Market Reports.