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Digital marketing hasn't totally replaced the traditional advertising for auto dealerships, but the truth is it’s making an impact when properly used.
Here are some tips to make sure that your digital marketing efforts convert to leads and sales.
Mobile Optimization
Either you have put up a website or are using a social media platform to engage customers or potential leads. Ensure your platform’s content, layout, graphics, responsiveness and user experience are optimized for mobile use. Remember a lot of people rely on their mobile devices to keep up to date and to make online purchases. You don’t want them to leave your site once they access it due to unresponsive buttons or images.
Community and Reputation Management
Don’t just simply leave the content you uploaded on your site or social media platform. Manage it. Check out inquiries, good comments, suggestions, and especially bad reviews. Make sure to appropriately and timely respond to them.
Know Your Audience
SEO, PPC, Google AdWords, Email Marketing, or Social Media Management and Marketing: Determining your buyer persona in all of these digital marketing disciplines is essential.
Get in touch with digital marketing experts such as Autojini and learn how to make the most from an online presence.
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