Matthews Auto Group's One Price is part of its formula for success

At Matthews Auto Group, all that matters is the customer standing in front of its team of skilled salespeople.

“Matthews Auto Group treats the needs of each individual customer with paramount concern,” the company proudly boasts on its website. “We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time.

For the last 42 years, President Rob Matthews has been around to assure just that from the second- generation, family-owned dealership.

“We have about 300 employees and six dealerships in three different markets,” Matthews told Mega Dealer News.

Matthews said the dealership, which has grown from $60 million in annual sales to $200 million over the last 10 years, is always looking for opportunities to grow further, but won’t do so just for the sake of doing so.

“We’re always anticipating growth, but it has to be measured and it has to be right,” he said. “We’re trying to push aside the traditional day-to-day way of doing things.”

The dealership’s “One Price” approach has been a big part of that growth.

“At Matthews Auto, we give you our best price on every vehicle, every day,” the company says on its website. “You get our bottom-line Matthews One Price, without having to haggle or play any of the games that traditional dealers play. Matthews Auto has increased our sales by close to 40 percent since the introduction of One Price, and we believe this pricing approach has been key to our growth.”

Matthews Auto also takes pride in meeting the high expectations of every customer.

“We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time,” the company says on its website. “Our experienced sales staff is eager to share its knowledge and enthusiasm with you.”