Motorcars Honda has always prided itself on being an active member of the Cleveland Heights neighborhood where it has become synonymous with the community.
From its Blue Coats program to its Flashes of Hope organization, management at the sprawling suburban dealership has made it a point of staying connected to the community it’s called home for nearly the last five decades.
“We donate cars to police and firemen after one is killed in line of duty through our Blue Coats program,” Trever Gile, general manager of the family-owned business, told Mega Dealer News. “Flashes of Hope works with kids who suffer from cancer.”
Gile has particularly come to have an appreciation for Flashes of Hope.
“Flashes of Hope raised $2 million at an event co-chaired by my father that was held at the hospital where he was once in ICU being treated for cancer,” he said.
And then there is the built-in Kid's Honda Dealership, where parents can safely leave their kids while they roam the dealership in search of the vehicle of their dreams or while waiting to have their car serviced. The facility comes equipped with everything from super-fast Wifi to a 500-gallon saltwater fish tank. There are also custom-made racing seats for youngsters to race one another and race Matchbox cars they can keep as their own. A battery of iPads are also kept at the ready, in the event kids want to spend their time designing the next Honda Civic using the dealership’s custom developed software.
Motorcars Honda counts roughly 275 employees and primarily services the Cleveland, Akron and Euclid areas. At Motorcars, everything the company strives to do comes back to its workers being able to feel prideful about what they are a part of.
The company still has some staffers who started out with the dealership more than 25 years ago. A recent $7.5 million investment for solar panel upgrades to the dealership’s pre-owned lot helped it in being tabbed the eighth-greenest dealership in the U.S.