As the vice president of sales for NCompassTrac, a company that supports over 500 dealerships, Zach Lyons knows the importance of return business.
"We offer car-based marketing solutions to go after customers who have not been back in 12 to 16 months," Lyons told Mega Dealer News. "We go after customers who have never done business with a dealership before, focusing on customer retention."
NCompassTrac uses a wide variety of products to help dealerships acquire new customers in their area of influence and retain their existing ones as well. Avenues of commerce include automotive, powersport, fintech, retail, and event management companies seeking to market their products to existing and potential customers.
"We send them a personalized card, attract them with a certain special offer, get the customer to come back and give the dealer something competitive as an advantage over other dealers in the market," he said.
There is no clientele that NCompassTrac won't work with, though there are certain brands that hit all the right notes, according to Lyons. The company's clients include Crown Auto, McGrath Imports and The Herb Chambers Group. They also target Highline auto dealers and well-known brands like Honda and Toyota.
"Our returns for Crown Automotive were an average of 20 to 30 percent of lost customers," Lyons said. "Branding prospects are averaging between 5 and 8 percent returns."
Each product NCompassTrac promotes is designed to work both separately or in concert with another to give dealerships a distinct revenue advantage over their competition.
The company offers web services for stateless invocation and supports JSON, XML, and common HTTP pre-defined methods for interoperability. Their Customer Acquisition and Retention Solution (CARS) is a patented, first-of-its-kind application suite built for automotive dealerships built on the N Cloud. Specifically, it's both comprehensive and focused on customer revenue.
NCompassTrac also offers apps for both Android and iOS platforms to help customers schedule maintenance, hail roadside assistance and navigate to the dealership.