Roger Beasley Auto Group adds value to customers' experience through social media

With six locations around the Austin area, Roger Beasley Auto Group is a major destination for customers looking for new or used cars, including brands like Mazda and Hyundai.

Chelsea Bancroft, who is in charge of the company's strategic partnerships and social media, recently told MegaDealer News about some of the social media strategies the business uses to do outreach.

"We use Facebook and Twitter," Bancroft said. "It helps us to connect to our customers more. We post relevant articles all the time."

Roger Beasley also has other campaigns that bring more value to people who are looking to better understand what's happening under the hoods of their cars.

The dealership posts a regular feature to social media that explains a particular vehicle dashboard light.

The process, Bancroft said, takes some research.

"Each week, we post a new one," Bancroft, who joined Roger Beasley last fall, said. "I have an online list of all the icons and what they mean."

Having easy, clickable social media posts to help customers figure out their check engine light or tire pressure monitor can have a big impact on outreach marketing and really help car owners out.

Roger Beasley also provides entertainment and rewards through its social media campaigns.

Bancroft explained that the company gives away tickets online to University of Texas events through its Facebook page.  

"People love winning the tickets," Bancroft said. "I notify them on Facebook; they message back; and we arrange how they can pick the tickets up at the dealership."

Roger Beasley Mazda is currently running a campaign to give away a free car on its Facebook page.

Roger Beasley's vibrant online customer experience shows how automotive businesses can evolve and grow in the 21st century -- by adding more than just e-commerce to a dealership website and social media footprint. Going beneath the surface with social media campaign helps add the kind of rich value that customers can make use of, whether they're in the market for a vehicle or taking care of the one they already have.