With 22 locations across three states, Lia Auto Group works hard to live up to its promise to provide just the right vehicle for whatever life brings.
“We have a consistent energetic approach that's all about building relationships,” Nathan Rodriguez, digital marketing manager, told Mega Dealer News. “We use the tagline ‘LiaCars For Life.’ What this means for us is we are there for all of life's moments, from your first car, after graduation to a SUV for a growing family and beyond.”
Lia Auto Group is among the in the top 75 dealerships in the country by volume in sales. At its dealerships in New York, Connecticut and Massachusetts, this year’s hottest cars include the Honda CR-V, Nissan Rogue and Toyota Camry — all known for their reliability and attractive standard and available features, Rodriguez said.
“We have seen more interest this year in new inventory at all of our locations,” he said. “Last year, the pre-owned and certified vehicle market was very strong; however, we have seen a market-shift towards new inventory.”
The trend could help with the challenge of tracking down quality preowned vehicles.
“The best way we can restock the best cars at fair prices is to purchase the cars we need as trades,” Rodriguez said.
And the best way to ensure a quality inventory of trade-in vehicles is to see to it that customers want to come back. Rodriguez said the company prioritizes making each customer visit pleasant and painless.
“We also put what's best for our customers first — for all departments — to ensure that positive feeling lasts,” he said.
He credits the company’s marketing team with effectively showing customers what they have to look forward to if they shop for a car at one of its lots, using a thoughtful mix of social, digital and traditional marketing.
“Getting in front of the right shoppers, at the right moment is just the start,” he said. “Lia, as a brand, reaches new customers with real content generated at our own dealerships. This is not only achieved through the Lia Marketing team, but also through everyone at the store-level, from the general managers … to the lot-staff showcasing the most attractive units (and) features at our dealerships.”
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