Carter Myers Automotive is easily embracing the new normal in the age of the COVID-19 pandemic by expanding on what the company has always prided itself on doing.
“The vision of the company is to move lives forward,” president and CEO Liza Borches said during a recent appearance on 94.9 The Point radio show. “We’re helping our community.”
As the family-owned dealership recently celebrated its first-year anniversary at its Williamsburg, Virginia establishment, Borches and staffers are hard at work figuring out what more the company can do to help the community through the ongoing crisis.
“At first we weren’t that busy at all,” Borches said after the company was declared an essential business and allowed to remain open during the coronavirus crisis.
With that, one of the first things Carter Myers officials did was come up with the idea for starting a community helpline to aid people in getting to and from in emergency situations like going grocery shopping or picking up medicines.
“We were thinking if there was a service we can help with. We have time, we have people and we have cars,” Borches said.
More recently, company officials set up showrooms to be used for Red Cross sponsored blood drives.
“The whole team has been willing to help,” Borches added. "One thing that’s unique about us and has helped us is we are an employee-owned company and I truly believe our team is more willing to put our heads together.”
And over the last several weeks, Borches said business has started to pick up again, albeit with many changes to the way things are done.
“We’ve changed our showroom where there’s plexiglas everywhere and we’ve learned how to do things from home and share paperwork over the phone or iPad. But we are getting back to business.”
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