Seeing the need to help homeless youth during the COVI-19 pandemic, Kia Motors America recently donated $1 million to various non-profit organizations caring for children living on the streets.
The donation will benefit street kids in all 50 states through Covenant House, StandUp for Kids, and Family Promise.
"Giving back in meaningful ways is a key component of Kia's Give It Everything strategy here in the U.S., which is especially true in tough times like these. With shelter in place orders all but impossible for the estimated 4.2 million homeless youth in the U.S. to adhere to, we are humbled to once again provide financial assistance to organizations dedicated to helping this at-risk population," said Michael Cole, president, Kia Motors America. "The homeless population is very susceptible to COVID-19 and providing crucial health, social, and emotional support during these uncertain times is more critical than ever."
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